Hey there, I'm Cami!
I help founders, CEOs & professionals turn expertise into authority
I’m Cami Hanada, a personal brand strategist obsessed with storytelling and clarity.
I help leaders position themselves with confidence, communicate their vision, and attract opportunities that match their level. My work combines strategy, storytelling, and systems to make sure your brand speaks before you enter the room.
MY STORY
From marketing burnout to building brands for leaders
When I first moved to Ireland at 23, I thought I knew what success looked like. I studied Communications and Design, then earned my Master’s in Digital Marketing Strategy at Trinity College Dublin. For over seven years I worked across hospitality, construction, startups, and tech. I wore every marketing hat: planning, creating, executing, firefighting.
On paper, I was “doing well” and was really happy with all I've accomplished. But I knew something was missing.
The turning point came when I wrapped up my last full-time contract. Instead of feeling anxious about what was next, I felt a sense of relief and clarity. For the first time, I had the space to focus on what I’d been doing on the side for years: helping people show up online as the experts they already were. That’s when it clicked, I wasn’t here to just market businesses. I was here to help people become their brand.
Today, I work with founders, CEOs, executives, and professionals who know their work speaks for itself, but their online presence doesn’t.
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Together, we build personal brands that position them as credible, visible, and unforgettable.
MY BELIEFS
Why I help leaders build personal brands
I know how it feels to be the best-kept secret in the room.
Most leaders I work with are at a pivot point: stepping into new roles, raising capital, seeking board seats, or expanding influence. Their expertise is solid, but their personal brand hasn’t caught up yet.
Common struggles I see:
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Profiles that read like CVs, not like leadership stories
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Visibility that depends on chance, not strategy
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Inconsistent content that doesn’t reflect authority
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A desire to grow with clarity, not noise or burnout
That’s why I created my offers: to give leaders a clear roadmap for building a brand that reflects their expertise and attracts the right opportunities.
A little more about me
I’ve been living in Ireland for 12 years, but I carry my Brazilian roots proudly
Loves karaoke and strong coffee
My latest passion is watercolor painting — I find creativity there that flows back into my branding work.
I love trying new things, from Aussie rules football to judo (yes, I fall a lot)
Telenovela and astrology nerd
